Our approach

"Good products are based on great ideas. We help our clients funnel and distinguish the best ideas by prototyping and conducting advanced research, testing and analyses.

We believe that top-rated results can be achieved if product development is based on data and facts, rather than mere hunches. Furthermore, we view our clients' (lottery and gaming operators) customers (the players) as valuable resources that can be activated and involved in the development process."


1. Agile prototyping

Advant Games transforms new ideas into functional game prototypes. We have created a patented development environment Advant Designer Suite to prototype lottery and entertainment games. Our agile methods enable the efficient realization of ideas into prototypes, considering responsibility and legislative concerns, that are of major importance for our clients. Thus, we productize early stage innovation, and help our clients assess the products best suited for their business needs.


We view our clients' customers as a valuable resource for product development. Our innovative research environment Advant Labs facilitates true collaboration with the public and enables social product development. Advant Labs allows us to publish prototype games and products for live testing and immediate feedback. We combine opinions gathered from the customers with concrete behavior data. This provides a solid basis for knowledge-based decision making.


3. Advanced analyses

Informed decision-making is based on data and hard facts.  We provide services for in-depth product and player analyses Advant Analyses based on advanced research methods (data mining, neural networks, artificial intelligence etc.) and extensive simulations to verify the results. Our goal is to arm decision makers with clear, readable information that makes their job easier.


Responsible gaming

Advant Games is committed to a proactive approach towards problem gaming. We identify risk factors already during the early development phases of new gaming products.

We provide the lottery industry responsible gaming development and evaluation tools including software products and an online service infrastructure. Our development environment, with integrated test game and simulaiton tools, has enabled taking responsibility concerns into account throughout the development process.